Mike Nettleton
My neighborhood video rental store has closed its doors.
After 30 plus years of being the gathering place for movie lovers of all ages,
Video Connections has fallen victim to the realities of today’s marketplace.
Between on-line streaming, Red Box and other methods of having movies delivered
at the push of a button, the brick and mortar business model is galloping toward
obsolescence.
I hate the idea that I’ve become one of those dinosaurs
constantly lamenting “the good old days.” Because, face it, they weren’t always
that good. Vietnam sucked. So did the brown
acid, the Nixon years, runaway inflation, trickle down economics and disco. I
just couldn’t pull off the open front shirt and gold chain look. Face it, my
Boogie Oogie Oogie just couldn’t Boogie no more.
Without a doubt, technology has enriched our lives.
Because of developments in medicine, people are surviving with afflictions that
used to mean a rapid death sentence. Thanks to lasers, computers and a talented
surgeon, my cataracts were sucked out and replaced by acrylic lenses. How very
Bionic Man, right? But, fact is, I’m 20/20 without glasses or contact lenses
for the first time since elementary school. Shopping online is convenient,
habit forming and helps stretch our budgets. You can text people all over the
world and never worry about spelling words correctly. It’s a beautiful thing.
You can listen to a steady diet of your favorite music on the internet and not
have to put up with the mindless blather from a local deejay.
Problem is, I used to be a local deejay. And mindless
blather was my singular talent. And the movie lovers who ran that video store
will have to find something else to do after being made obsolete. Your
neighborhood bookstore is about to go the way of the buggy whip, typewriter and
whale bone corset. The nice lady with the beehive hairdo who used to scan your
groceries and call you “hon” joins the rest of the people squeezed out of the
job market by our quest to minimize our face-to-face contact with other human
beings.
Maybe it is a sign of creeping geezerdom, but I’ll miss
talking movies with my friends at Video Connections. I’ll miss catching up on
the neighborhood gossip with the grocery clerk or buying books from the dollar
table outside the bookstore. I’ll even miss yelling “get a clue you hoser,” at
the radio when the deejay talks over the vocal of one of my favorite songs.
I feel like what we’re gaining in convenience, speed and
efficiency is inversely proportional to what we’re losing in our ongoing battle
to remain human and real. Face-to-face contact is becoming rarer—conversation
without keyboarding a lost art. And I can’t help feeling a bit sad about the
whole thing.